Creative Science: Injecting Innovation into the IT Industry

Victor Callaghan. Oxford Journals, IT Now, Volume 57, Issue 2 (July 2015), pp. 52-55 [.pdf]

Companies such as Kodak and Nokia clearly show how disruptive innovations can threaten even the largest technological giants. Hence, companies both small and large have a keen interest in methods with the potential of improving their product innovation capability.

In this article, I will describe a new product innovation tool called Science-Fiction Prototyping (SFP) which, perhaps surprisingly, seeks to encourage scientists and engineers to write fictional stories about their work.

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